What is keyword research?
Quite simply, it is an attempt by a search engine marketer to gather data about what users are typing into search engines in a particular field, niche or subject matter. Using a utility such as Google Keyword Tool allows one to gather data about specific keywords… this tool even allows one to get an approximation of the number of people who search for a term per month. This is valuable data, as it directly correlates with what someone in a given industry would need to provide information about on their website in order to attract people searching for those keywords.
This is a standard starting point for any individual who is providing search engine optimization services… it gives them an idea of what people are looking for, and how many people are looking for it. From there, the “search engine optimizer” will be able to attempt to design a client’s website so that it will appear among the top results curated by the search engine, thus appearing to a greater number of people who are performing the searches.